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 Marketing Branding
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Advertising Public Relations Web Development
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Photography Printing
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Marketing
CoCo & Associates can act as your Marketing Department, helping you
formulate and implement bold strategies for promoting new services or
revamping existing products. If you already have a marketing staff, we
can help get the work done, whether it's designing collateral, developing
a unique tradeshow presence, writing a direct mail campaign, or inventing
a whole new kind of promotion.
Just tell us what you need, and we'll assemble a team of specialists to make your company look its best.
Branding
Most design houses or ad agencies are happy to recommend a new logo,
stationery system, and slogan for your product.
At CoCo & Associates, we might recommend these things-or recommend nothing. No changes to your existing brand. These days, too many companies are "re-branding" every time a new marketing manager or ad exec shows up to make his or her mark. Besides being a horrible waste of money and effort, unnecessary re-branding totally derails years of brand momentum. Not good.
But if your existing brand really isn't clicking, CoCo & Associates can help you find the right brand personality-one that resonates with your customers and fosters undying loyalty. With our vast pool of designers, you'll have no shortage of style choices, no trouble finding that unique "look." Once your brand is established, we'll help you stick to it with a design standards guide and ways to keep it fresh years down the road.
Because branding is like investing; if you think long-term, it pays off.
Advertising
It's more than just some slick ad guy in a suit.
Many of the small to mid-size ad agencies you'll encounter are run by ex-account execs and account managers from other agencies. They have sales and marketing experience, and they wear a sharp wardrobe, but often have no experience in copywriting, art direction and the whole creative nuts and bolts of advertising.
At CoCo & Associates, you work with copywriters, art directors, designers, and creative directors who have solid, proven ad agency experience. Creative experience. Whether you need advertising on radio or TV, in a newspaper, trade magazine, or on the side of a bus, CoCo & Associates will show you the marketing ideas and creative execution that delivers results.
Public Relations
What are they saying about you?
PR makes a huge difference in promoting your services and products. Whether you're preparing for a launch or an upcoming special event, CoCo & Associates has the PR specialists to help generate more awareness.
But PR means more than promoting sales. Everything you do, say, or have said about you has repercussions on your organization's reputation. And this affects everything from employee productivity to share price.
At CoCo & Associates, we're serious about creating and maintaining your reputation--in corporate communications, investor relations, marketing, and customer relations. We carefully craft every strategic message to influence opinions and behaviors. And this is a subtle art.
It's not what you say, but how you say it, and how good you look saying it!
Web Development: Keeping your edge sharp
First, a little shameless bragging: CoCo & Associates is proud to
work with some of the most formidable names in web development today.
This includes one the best information architects on the West Coast, top
art directors/designers, site authors, and programmers who have worked
with such renowned companies as iXL, NextLeft, Digitaria, and Zentropy
Partners.
We can provide any level of website you need, from a small informational site, to a fully integrated database/e-commerce site with all the bells and whistles. But design and development are just a launching point for us. We also encourage a strong marketing plan to drive business to your site, and continuous updating and expansion using new technologies and new ideas.
Today, with thousands of sites popping up on search engines every day, you keep it sharp or you get cut from the pack.
Photography: What are you shooting for?
Photography styles run the gamut from down-to-business to downright surrealistic.
Which style is right for your company? How do you find the right photographer
for shooting food or, say, action sports? CoCo & Associates has experience
handling all these questions. We've built a network of some of the most
talented, hard-working photographers in the business--artists who make
your company and product look good. We can help manage the photo shoot,
digital manipulation, and printing as well, so you get the most out of
every photo.
And if you're unfamiliar with stock photography, we can show you plenty of options there, too. Such as the pros and cons of royalty-free vs. traditionally licensed photography. CoCo & Associates will help you make the smart choice.
Printing: It all comes to this.
Let's face it: printing is expensive, highly technical, and absolutely
critical to the quality of your marketing materials. It's also usually
the last production step before your BIG DEADLINE.
That's why CoCo & Associates works only with the proven experts. Not the corner print shop. Not our Cousin-Larry-in-the-printing-business.
Experts: printers who are proven in the industry, who work fast and professionally under tight deadlines. Whether you're printing simple direct mailers or covering your VW Beetle® with 4-color advertising skin, we can put you in touch with a pro. Here are just some of the special services CoCo & Associates can help you with:
- Expert advice on mailing lists and direct mail project management
- Offset Printing - 1, 2 & 4 color
- Full color digital printing in any low volume quantity
(business cards, brochures, flyers, etc.) - Custom Graphic Design
- T-shirt Transfers, Merchandising, Promotional Pieces (mini CDs, custom shapes)
- Multimedia Presentations
- All Tradeshow Graphics, Large-Format Posters, Vehicle Wraps
- Corporate Identity Packaging
- Full-Service Scanning
- Finishing Services, Full Mounting and Lamination
- Backlit Displays, Outdoor and Indoor Banners
- CD Rom Services